Reification, Or The Anxiety Of Late Capitalism -

Bewes uses authors like Herman Melville, Proust, and Flannery O'Connor to prove his philosophical points. The "Anxiety" Explained

In highly reflective late capitalism, we are acutely and constantly aware of our own objectification.

We constantly attempt to avoid being turned into a "thing" or commodity. Reification, or the Anxiety of Late Capitalism

This creates a defensive, hyper-aware culture focused on "knowingness" and irony.

Reification has expanded to include branding, political "spin", globalization, and social stereotyping. Bewes uses authors like Herman Melville, Proust, and

The term originates from Marx's account of commodity fetishism and was later formalized by Georg Lukács .

Reification is the process by which human relations and people are turned into static things or objects. This creates a defensive, hyper-aware culture focused on

Ironically, this hyper-awareness creates the very anxiety Bewes is diagnosing. Reification – as described by Georg Lukacs (1 - RADAR