Reengineering The Corporation : A Manifesto For... Apr 2026

: Stop thinking in departments (Sales, HR, IT). Focus on the end-to-end journey of a product or service.

While it led to massive efficiency gains for many Fortune 500 companies, it faced backlash for: Reengineering the corporation : a manifesto for...

: Don't just automate old ways. Throw the old system away and start with a "clean sheet of paper." : Stop thinking in departments (Sales, HR, IT)

: Challenge long-standing assumptions. If a rule doesn't add value to the customer, delete it. : Stop thinking in departments (Sales

Hammer and Champy viewed Information Technology as an , not just a tool. IT shouldn't just make old processes faster.