The industry is transitioning from traditional broadcast models to personalized, high-engagement digital formats. Italy's video market rebounds as streaming overtakes Pay-TV
: The video production market is valued at approximately $5.9 billion (2023) and is projected to experience a compound annual growth rate (CAGR) of roughly 27.5% - 29.4% through 2030.
Both markets are experiencing a significant shift toward digital and creator-led content, fueled by a resurgence in "real-life" entertainment experiences.