: In Europe , private label already accounts for roughly half of all unit sales , and Australia has reached a 40% share. Consumer Insights
The growth of is currently outpacing national brands by nearly three times. While value and affordability remain the primary drivers, retailers are increasingly using "premiumization" to attract higher-income shoppers. PRIVATE LABEL PRODUCTS
: Premium store brands now account for 40% of total private label spend, up significantly since 2019. : In Europe , private label already accounts
Shoppers are no longer just "switching" to save money; they are "trading up" within the private label category. : In Europe