Premiere: Astroloop - Right Before (theus Mago & Moisees Remix) [nothing Is Real] Guide

PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.

Premiere: Astroloop - Right Before (theus Mago & Moisees Remix) [nothing Is Real] Guide

User Research • Prototyping • UI Design • UI Development

Premiere: Astroloop - Right Before (theus Mago & Moisees Remix) [nothing Is Real] Guide

Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
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We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.

Premiere: Astroloop - Right Before (theus Mago & Moisees Remix) [nothing Is Real] Guide

With the this project, we wanted to accomplish following goals:

Redesign with consistent UI

Better content organization

Provide easier way to access translated contents

Improve navigation experience

Premiere: Astroloop - Right Before (theus Mago & Moisees Remix) [nothing Is Real] Guide

To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.

Searchers know what they are looking for, use the search bar to look for the contents.

Navigators know what type of content to look for. So they start navigating through pages to find them, often getting frustrated for getting lost in the navigation.

Receivers are not comfortable using the system for its confusing UI. They want contents to be delivered directly to them.

User Stories

“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”

Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

Premiere: Astroloop - Right Before (theus Mago & Moisees Remix) [nothing Is Real] Guide

: A mid-tempo "new wave" groover with chunky snares and processed guitars. Artist Highlights

: The label continues to expand its eclectic vision, bridging the gap between its Italian home and international talents like those featured in their "Made in Mexico" compilations.

: Cinematic melodies and textured sound design that lean into a dark disco aesthetic. : A mid-tempo "new wave" groover with chunky

: Crisp, additional rhythmic elements that maintain the track's dancefloor momentum.

You can listen to or purchase the full release via the Nothing Is Real Bandcamp or Traxsource . : Crisp, additional rhythmic elements that maintain the

: A key figure in the Mexican electronic scene, Mago co-runs the Duro imprint and is known for a signature style that blends psychedelic techno with tribal rhythms.

The remix takes the moody, muscular foundations of Astroloop's original and elevates the tension. (Mateo González) and Moisees pull the original's distorted vocal parts into the spotlight, layering them over a driving, rhythmic bed of: The remix takes the moody, muscular foundations of

: The primary feature track.

Premiere: Astroloop - Right Before (theus Mago & Moisees Remix) [nothing Is Real] Guide

There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.

However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.