: You set the maximum amount you're willing to pay for a click.
Understanding Pay-Per-Click (PPC): A Beginner’s Guide Pay-per-click (PPC) is a digital advertising model where businesses pay a fee each time a user clicks on one of their online ads. Essentially, it’s a way to buy visits to your site rather than trying to "earn" them organically through Search Engine Optimization (SEO) . How PPC Works : You set the maximum amount you're willing
: Platforms like Google Ads look at how relevant your ad and landing page are to the user's search. : You set the maximum amount you're willing