: Over 56% of Gen Zs find social media content more relevant than traditional TV or movies. They spend nearly 50 minutes more per day on social platforms than the average consumer.
The entertainment and media (E&M) landscape is undergoing a massive shift towards experiences, particularly in India, where digital media has officially overtaken TV for the first time in 2024. Key Media Industry Reviews (2025–2026)
: Industry reviews from PwC India highlight that fandom must be "built, not bought," emphasizing interactive and personalised community experiences. Latest Content Reviews (April 2026) 2025 Digital Media Trends | Deloitte Insights