If you’ve spent any time on social media this week, you’ve likely seen a string of letters and numbers popping up in your feed: . It looks like a corrupted file name or a leaked document, but it has quickly become one of the most searched terms on the web.

So, what exactly is it, and why is everyone talking about it? The Anatomy of a Viral Filename

Scammers often use trending filenames to trick users into downloading malware or "media players" that aren't what they seem.