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After reaching near-proportional representation (47.6%) in 2024, the share of female leads in top theatrical films dropped to 37.0% in 2025.

The industry’s failure to represent mature women accurately is increasingly seen as a missed financial opportunity: UCLA Hollywood Diversity Report 2026 Theatrical Film plumper milfs

A 2025 Geena Davis Institute study found that only 6% of top-grossing films featuring women over 40 even mentioned menopause, and when they did, it was usually as a comedic punchline. 2. Economic Impact & Consumer Demand After reaching near-proportional representation (47