Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants)
Set up Rich Pins to ensure product details (price, availability) are updated automatically from your website. The Difference: "Save" vs. "Buy" Recapturing the Joy of Shopping with Pinterest pinterest buy it button
When a Pin features a blue price, it indicates the item is purchasable directly within the application. Studies show 90% of purchases from these pins
Users can search for specific items, such as a "jacket," and filter results using the blue "$" sign to find items within a certain price range. such as a "jacket
Customers can select product variants (size, color) and click "Add to Bag" or "Go to Checkout" to complete the transaction.