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: In the smart home sector, consumers are often pragmatic; roughly 85% of buyers prioritize specific functions that meet immediate needs rather than trying to build a fully automated "smartest-possible" home.
For a more contemporary look at how people buy appliances today, you might find these research areas equally compelling: people who buy appliances
: A 2025 empirical study on Indian consumers noted that wives predominantly influence home appliance purchasing decisions (37.6%), followed by children and then husbands. : In the smart home sector, consumers are
: Most buyers (73%) had already tentatively decided what to buy before they ever stepped foot into a retail store. : In the smart home sector
An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing .
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