Paloma Faith - Better Than | This (official Video)

Paloma Faith released "Better Than This" in September 2020 as the lead single from her fifth studio album, Infinite Things . Directed by David Wilson, the official music video is a striking, cinematic exploration of endurance, love, and the cyclical nature of human struggle. Set against the stark backdrop of a London landscape, the visual serves as a powerful metaphor for finding hope amidst systemic and personal decay.

Critically, the video was praised for its artistic ambition and its timing. Released during the global COVID-19 pandemic, the imagery of a world in flux and the plea for a better future resonated deeply with audiences. Wilson’s direction focuses on Faith’s expressive face, forcing the viewer to confront the emotional weight of the narrative. It is not merely a promotional tool but a piece of performance art that elevates the song’s themes of resilience and the desperate need for collective improvement. 📀 Song Context Paloma Faith Album: Infinite Things (2020) Genre: Soul / Pop Theme: Love as a tool for survival in a crumbling world 🎬 Video Production Director: David Wilson Cinematography: Utilizes a single-take (long take) format. Paloma Faith - Better Than This (Official Video)

Background actors portray cycles of violence and love, showing that personal life happens despite social chaos. Paloma Faith released "Better Than This" in September

The video is filmed in a single, continuous take, a technical choice that heightens the sense of urgency and inescapable reality. Faith is seen walking through a desolate urban environment, witnessing various vignettes of human life—conflicts, quiet moments of connection, and societal breakdown. Her performance is raw and theatrical, mirroring the song's soulful, melancholic production. The monochromatic or desaturated color palette reinforces the gravity of the lyrics, which question whether humanity and individual relationships can evolve beyond their current failings. Critically, the video was praised for its artistic

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The song became an anthem for those looking for hope during 2020 lockdowns.