This character was created as a "lost legend" to promote the 2021 relaunch of the Ford Bronco.
In the 2021 sequel John Bronco Rides Again , the character explores modern social media to revitalize his career. This included a real-world campaign where small businesses could solicit him via Instagram for "pitchman" services.
The character's "history" claims he was a racecar driver who won the 1966 Baja 500, leading Ford to name their SUV after him. His fictional career included triple-platinum jingles, his own cologne, and breakfast cereal (BroncO's).
You can watch his story in two short films: John Bronco (2020) and John Bronco Rides Again (2021), both available on Hulu. The Professional Adult Performer (Johnny Bronco)
John Bronco is a and legendary pitchman portrayed by actor Walton Goggins in a series of mockumentaries produced for the Ford Motor Company . While the character often uses social media within the narrative of his films to "get his fastball back," there is also a real-life adult performer using the name John Bronco (a.k.a. Johnny Bronco) who maintains an active career in adult modeling and social media. The Fictional "John Bronco" (Walton Goggins)
Separate from the Ford parody, there is a real adult performer and model named John Bronco (Pietro William Giambanco).