Now & Later Site

Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar.

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid. Now & Later

A treat children could enjoy all day for just a nickel. Now & Later thrives on "Barbershop Nostalgia

While the "Original" line is the blueprint, the brand has branched out significantly: Now & Later

Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy

Sour flavors and "Morphs" that change taste as you chew.

Small, square, and individually wrapped to survive pocket heat. 📜 A Quick History