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Consumers are increasingly prioritizing in-person and participatory experiences over passive screen time.

To combat "subscription fatigue," streaming platforms are moving toward a unified "one-stop-shop" model similar to traditional cable.

: Extending film/TV franchises into theme parks, live attractions, and branded travel has moved from an "adjacent opportunity" to a strategic necessity. New.Legalporno.Giorgio.Grandi.The.Thief.Account...

: By 2029, advertising is projected to generate $300 billion more than direct consumer revenue.

2026 M&E trends: simplicity, authenticity, and the rise of ... - EY : By 2029, advertising is projected to generate

: The gaming sector continues to exceed movie and music revenues combined, with global revenues forecast to reach nearly $300 billion by 2029 .

: Major platforms like Roku are expected to roll out bundled subscriptions that unify multiple services under a single payment and interface. : Major platforms like Roku are expected to

For the first time, advertising has overtaken consumer spending as the primary revenue driver for the sector.