Negative Keyword Report(1).xlsx 【PLUS — 2027】

To make a standard negative keyword file like truly interesting, you should move beyond just a list of words and focus on the "Why" behind the data.

Highlight the total wasted spend for each category to show the physical cost of "ignoring" these ghosts. 2. The "Searcher Intent" Map

Instead of just listing terms, categorize them to show exactly who you are accidentally attracting. Negative keyword report(1).xlsx

Identify terms from locations you don’t serve (e.g., "Canada" when you only ship to the US). 3. The "Conflict" Audit

Terms like "DIY," "how to," or "training". To make a standard negative keyword file like

You have "cheap" as a negative, but you are trying to bid on "cheap accounting services". Quick Visualization Tips for Excel How To Create A NEGATIVE Keyword List For Google Ads

Use a simple chart to show where your ads are showing up vs. where they should be. The "Searcher Intent" Map Instead of just listing

Here are three creative ways to transform your raw data into a report that drives action: 1. The "Ghost Traffic" Narrative