My 4 Rules Of Using The Stock Market Invests In... Page

Never invest in something you cannot explain to a child. You should understand how the company makes money and its role in the industry.

Invest in people, not just numbers. The leadership team should be talented, honest, and "owner-oriented." My 4 Rules of Using the stock Market Invests in...

A "Moat" protects a company from competitors, allowing it to maintain high profit margins for decades. Think Coca-Cola or Apple. High Switching Costs: Companies like Microsoft or Oracle. Never invest in something you cannot explain to a child

Read annual reports and understand their product's "stickiness." 🏰 Rule 2: Seek a Durable Competitive Advantage (Moat) The leadership team should be talented, honest, and

Businesses that own a "must-use" service or infrastructure. 👤 Rule 3: Quality Management

Look for CEOs who admit mistakes in shareholder letters.

Even a great company is a bad investment if you pay too much. You must determine the "Sticker Price" (Intrinsic Value) and wait for a sale.