The debut season focuses on Harry's mission to make shopping "as thrilling as sex" by creating a retail "theatre". Unlike the stale, traditional shops of the era, Selfridges & Co. was designed as a fantasy-like environment where customers were encouraged to touch the merchandise and linger in the luxury.
Harry's genius for promotion is a central theme, featuring spectacles like the visit of world-famous ballerina Anna Pavlova and an exhibition of the first plane to fly across the English Channel. Mr Selfridge - Season 1
The show highlights a period of significant change, as women gained more freedom and modernity, which Selfridge capitalized on by offering them an empowering and indulgent social experience. Plot and Character Dynamics The debut season focuses on Harry's mission to
While Harry is the driving force, the series uses an "upstairs/downstairs" formula to explore the lives of both the wealthy elite and the hardworking shop floor staff. Harry's genius for promotion is a central theme,