While subscription revenue remains crucial, companies are increasingly adopting hybrid models that integrate advertising (AVOD/FAST) to keep costs low for consumers and boost revenue [5].
Engagement strategies are prioritizing deep fandom. Content providers are building ecosystems around specific fan communities rather than just chasing broad viewership [4].
Consumer attention is increasingly fragmented across platforms, with individuals moving quickly between social feeds, streaming services, and gaming environments [4, 5].
There is a surge in location-based entertainment—theme parks, live events, and immersive venues—allowing consumers to interact physically with their favorite digital IP [7]. 2. Key Industry Trends
Zimbabwe
