: Manipulating casualty figures to maintain domestic morale and project strength.
: Dissent is framed as aiding the enemy, effectively silencing internal criticism. Key Themes for an Essay Morelli, Anne Die Prinzipien Der Kriegspropag...
: Wars are framed as struggles for "freedom," "democracy," or "humanity" rather than for territory or resources. : Manipulating casualty figures to maintain domestic morale
: Invoking religious or moral absolute values to make the conflict appear as a struggle between good and evil. : Invoking religious or moral absolute values to
: Morelli applies these historical principles to contemporary events, such as the Kosovo War or the Iraq War, to show how the "noble cause" narrative persists. Othering/Atrocity Propaganda - 1914-1918-Online
: Focuses on enemy cruelty (atrocity propaganda) while dismissing one's own "collateral damage".
: Propaganda relies on creating a sharp contrast between "us" (civilized/noble) and "them" (barbaric/monster) to make violence socially acceptable.