Mktg — 7

: Includes case studies from both large corporations and independent startups to illustrate theoretical concepts in a practical context.

: The "MKTG" series uses a "student-tested, faculty-approved" review process, resulting in a layout that is more visually dynamic and concise than traditional, dense textbooks. MKTG 7

: Covers essential marketing topics such as the marketing mix , consumer behavior , marketing research , competitive advantage , and global marketing standardization . : Includes case studies from both large corporations