Major awards in 2025 went to women over 50 (e.g., Jean Smart for Hacks , Demi Moore
Streaming platforms like Netflix and Apple TV+ are currently the primary drivers for mature female content, with women creators reaching a historic high of 36% in the 2024-25 season.
Female leads plummeted from a historic high of 47.6% in 2024 to roughly 37% in 2025.
Out of 225 films featuring women 40+, only 6% mentioned menopause, and typically as a comedic punchline. 🛠️ Behind the Scenes
Research shows major female characters "disappear" after age 40, dropping from 33% of roles in their 30s to just 14-15% in their 40s.
Only 10.1% of top films in 2025 were directed by women, a sharp drop from 15.4% the previous year.
🎯 The Geena Davis Institute on Gender in Media provides the latest 2025–2026 toolkits for creators to improve authentic portrayals of women in midlife.
, 57) grossed over worldwide, proving the bankability of mature-led narratives.
Major awards in 2025 went to women over 50 (e.g., Jean Smart for Hacks , Demi Moore
Streaming platforms like Netflix and Apple TV+ are currently the primary drivers for mature female content, with women creators reaching a historic high of 36% in the 2024-25 season.
Female leads plummeted from a historic high of 47.6% in 2024 to roughly 37% in 2025.
Out of 225 films featuring women 40+, only 6% mentioned menopause, and typically as a comedic punchline. 🛠️ Behind the Scenes
Research shows major female characters "disappear" after age 40, dropping from 33% of roles in their 30s to just 14-15% in their 40s.
Only 10.1% of top films in 2025 were directed by women, a sharp drop from 15.4% the previous year.
🎯 The Geena Davis Institute on Gender in Media provides the latest 2025–2026 toolkits for creators to improve authentic portrayals of women in midlife.
, 57) grossed over worldwide, proving the bankability of mature-led narratives.