A significant decline in visibility for mature women has been documented across film, television, and advertising:

: Even when visible, stars like Demi Moore face conflicting narratives where "aging well" is often equated with resisting the visible signs of aging. Industry Perspectives

: Roughly 73% of viewers over 50 surveyed by AARP state they are more likely to support media that includes characters who truly reflect their life experiences.

“Looking back, we can see that recent gains have been largely cosmetic or tenuous. It's like the progress women experienced disappeared.” Newsroom | UCLA · 1 month ago