Writing a new narrative for women in midlife on the big screen
On broadcast and streaming, female characters drop from 46% of speaking roles in their 30s to just 15% in their 40s. milf mature lingerie
Only 1 in 4 films passes this test, which requires a female character over 50 who is essential to the plot and not reduced to ageist stereotypes. 📈 Economic Power vs. Media Inclusion Writing a new narrative for women in midlife
New 2025 research from the Geena Davis Institute highlights how Hollywood handles midlife: milf mature lingerie
Mature female characters are twice as likely as men to be defined by narratives focused on physical aging or cosmetic procedures.
Female representation in film and television hits a significant drop-off precisely as actors enter their 40s.