Midaff Instant

: Mention the new artistic direction under architect Elisa Guidi to appeal to design enthusiasts looking for the "next big thing" in the industry.

: Since 1931, MIDA has been the beating heart of world-class craftsmanship in Florence. This year, we’re celebrating our 90th anniversary at the historic Fortezza da Basso by blending centuries-old techniques with the future of design. Key Highlights : Over 500 exhibitors from 32+ countries. Live artisan demonstrations and interactive labs. Exclusive evening concerts and international street food. midaff

: MIDA isn't just an exhibition; it's a living workshop. From goldsmithing to sustainable design, see the "inimitable flair" of artisans in real-time. : Mention the new artistic direction under architect