Buying Terminology — Media

: The designated start and end dates for your advertising campaign. Pricing & Performance Models

: The percentage of people who clicked your ad after seeing it. media buying terminology

: The total number of times an ad is displayed to users. : The designated start and end dates for

: Demographic clusters used for targeting, such as "16-34 Men". Media Strategy Frameworks Media Buying - Quantcast media buying terminology

: The total cost divided by the number of conversions (e.g., a sale or sign-up).

: An invitation-only auction for premium publisher inventory. Digital & TV Inventory Inventory : The total ad space available for sale.