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2026 Media & Entertainment Industry Outlook | Deloitte Insights

: Price pressures remain high. As of January 2026, 21.5% of adults reported canceling subscriptions due to cost. mature porn sex usa

For more explicit or intimate "adult" content, 2026 marks a shift toward creator-led models and high-tech privacy. 2026 Media & Entertainment Industry Outlook | Deloitte

: Finding what to watch is moving beyond apps to OS-level AI assistants. These assistants are becoming the primary gatekeepers of content, helping to reduce the search time which averaged 20 minutes in 2025. 3. Emerging Trends in Adult-Oriented Content : Finding what to watch is moving beyond

: Ad-supported tiers are becoming the norm. Share of viewing on ad-supported tiers increased from one-third in 2024 to nearly half in 2025.

: 73% of adults 50+ now use social media.

: YouTube has become the top platform for seniors, with Pew Research reporting that 85% of adults aged 50–64 and 64% of those 65+ use it for entertainment and education.