Mature Girlies -

Moving away from heavy formulas to hydrating skin tints that provide a "mimetic" or skin-like finish.

Swapping powder blushes and bronzers for cream formulas applied higher on the cheekbones for a "lifted" effect. mature girlies

The fear that matte makeup will make the skin look like parchment or "crinkled paper". Moving away from heavy formulas to hydrating skin