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Fitness activities have grown by over 2 million participants in the last eight years.
Nearly half of adults have reported finding joy in new at-home hobbies such as arts and crafts, cooking, and calligraphy.
Gardening and walking for leisure are highly popular; roughly 22.9 million adults in England regularly walk for pleasure.
The mature lifestyle in England is characterized by several long-standing traditions that remain popular:
Research like the Harvard Study of Adult Development highlights that the quality of relationships is the single greatest predictor of health and happiness for those in midlife.
While tradition is valued, mature audiences are increasingly engaging with modern, diverse forms of entertainment:
Radio remains a dominant habit, but it now sits alongside podcasts and streaming services in a "fuller entertainment landscape".
Fitness activities have grown by over 2 million participants in the last eight years.
Nearly half of adults have reported finding joy in new at-home hobbies such as arts and crafts, cooking, and calligraphy.
Gardening and walking for leisure are highly popular; roughly 22.9 million adults in England regularly walk for pleasure.
The mature lifestyle in England is characterized by several long-standing traditions that remain popular:
Research like the Harvard Study of Adult Development highlights that the quality of relationships is the single greatest predictor of health and happiness for those in midlife.
While tradition is valued, mature audiences are increasingly engaging with modern, diverse forms of entertainment:
Radio remains a dominant habit, but it now sits alongside podcasts and streaming services in a "fuller entertainment landscape".