: Women over 50 represent a $15 trillion purchasing power in the US alone.
: 70% of women in this age group feel undervalued by the travel industry and want to see more age-appropriate photography and terminology. 3. Environmental & Biological Definitions mature 50
: In the UK, those over 50 account for 35% of the population but control 50% of household expenditure and 80% of total wealth . : Women over 50 represent a $15 trillion
A significant "mature 50" sub-sector is the rise of solo female travelers and active adventurers. mature 50
: McKinsey reports that the over-60 demographic will drive the majority of consumption growth in Europe over the next two decades.