Image: Marui Video

The visual identity of Marui Video is defined by its use of "found" media—interviews, CCTV recordings, and old videotapes that are presented as raw evidence of a grisly 1992 murder.

based on specific visual cues (like the "cursed" reflections in Marui Video ). Collecting images and footage to support the argument.

: The film utilizes an interview-style structure and precise editing to make the footage feel like authentic video journalism. This "convincing mockumentary style" allows the director to bypass common found-footage tropes, such as why a character would keep filming during a terrifying event; the footage exists because it is being "assembled" by a reporter for a documentary. Marui Video image

of visual choices through "visual rhetoric".

: Central to the essayistic quality of the film is the "cursed tape." In this meta-image, a reporter spots a faint ghostly figure reflected in the background of a video that was previously locked away for its graphic brutality. The visual identity of Marui Video is defined

of how the mockumentary style creates immersion The Video Essay As Art: 11 Ways to Make a Video Essay

For creators, the process of making a video essay about such media involves: : The film utilizes an interview-style structure and

: Rather than relying on "jump scares," the film’s imagery focuses on "slow, creeping dread" and psychological tension. The bleak and gloomy atmosphere is intended to make the viewer question what is happening in the frame, mirroring the reporter's own descent into the investigation. Video Essays as a Medium for Analysis