is a strategic framework developed by Gini Dietrich and Geoff Livingston to help organizations move beyond siloed marketing and PR. It centers on building a flexible marketing hub where all departments—including sales, customer service, and HR—work together to deliver a cohesive message. Core Concept: The Marketing Round
: Forces departments (Advertising, PR, Legal) to communicate to avoid conflicting messages. Marketing in the round: How to develop an integ...
Inspired by 17th-century Japanese martial combat (from The Book of Five Rings ), the authors outline four ways to execute a campaign based on market conditions: is a strategic framework developed by Gini Dietrich
: Using unexpected tactics or advertising to bypass competitors in crowded markets. 📈 Implementation Steps Inspired by 17th-century Japanese martial combat (from The
: Focuses on community interaction and social media as a conduit for conversation.
: Evolves traditional SMART goals into SMARTER ones: Specific, Measurable, Attainable, Relevant, Time-bound, Evaluate, and Reevaluate . ⚔️ Four Strategic Approaches
: Best for major launches or large events where authority and high-level messaging drive the effort.