As a master copywriter and creative director at Sterling Cooper, Don Draper often finds himself struggling to come up with innovative ideas for his clients. To help him overcome this challenge, we've created "Don's Creative Briefs" - a feature that provides a curated selection of creative briefs, each one inspired by a iconic episode from Mad Men Season 1.
Create a brand awareness campaign for Lucky Strike cigarettes. Mad Men Season 1
"Don's Creative Briefs"
Glamorous, sophisticated, and playful.
Affluent, urban, and fashion-conscious men and women aged 25-45. As a master copywriter and creative director at
"Smoke Gets in Your Eyes" (Season 1, Episode 1) and playful. Affluent