The Global Phenomenon of "Despacito" Released on January 12, 2017, by Luis Fonsi featuring Daddy Yankee became more than just a hit; it was a cultural shift that redefined the reach of Latin music. The title, which translates to "slowly," refers to the song's sensual theme of taking one's time in a romantic relationship. The Story Behind the Success The Global Phenomenon of "Despacito" Released on January
The song originated from a simple melody that popped into Luis Fonsi's head one morning in late 2015. Collaborating with songwriter Erika Ender and later bringing in reggaeton pioneer Daddy Yankee, Fonsi created a fusion of Latin pop and urban beats. Luis Fonsi: “Despacito” Explained | The Process | GQ which translates to "slowly