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In December 2020, Ukrainian singer Svetlana Loboda (LOBODA) released the high-concept music video for her single marking a major artistic shift toward a more cinematic and dramatic style. Key Highlights of the Premiere Release Date : December 18, 2020.

: The video quickly became a viral hit, gaining over 1.5 million views within its first 24 hours. Performance and Recognition loboda_moloko_premera_klipa_2020

The song "moLOko" became one of the most popular tracks of 2021 in both Russia and Ukraine, according to Apple Music. It earned several accolades, including: at the Muz-TV Awards . Best Song of the Year at the Music Platform awards. Platinum Certification in Russia shortly after its debut. Interesting Facts In December 2020, Ukrainian singer Svetlana Loboda (LOBODA)

: Loboda stated that the concept took over four months to develop. Performance and Recognition The song "moLOko" became one