The song was a massive commercial success, marking a career high for Kygo in the U.S. and continuing a string of Top 10 hits for Gomez.
: The protagonist reminisces about being "seventeen" before ultimately deciding to leave behind the "worst of us". The defiant chorus asks who will be there for the partner's "dark side of the morning," concluding firmly with "it ain't me". Commercial Success Kygo & Selena Gomez - It Ain't Me (Audio)
: While fans often speculated the song was about Gomez's past relationship with Justin Bieber , co-writer Ali Tamposi stated it more broadly reflects Gomez's strength and her ability to set boundaries in a difficult situation. The song was a massive commercial success, marking
: It reached No. 1 in Norway, Croatia, and Lebanon, and peaked at No. 10 on the Billboard Hot 100 . The defiant chorus asks who will be there
The lyrics tell a nostalgic story of a relationship ruined by a partner's and late-night partying.
The "Audio" version on YouTube has amassed over 660 million views. In 2021, the song saw a resurgence in popularity after an went viral on TikTok. Kygo & Selena Gomez - It Ain't Me (Audio)
: Gomez delivers the verses in a "husky" or "raspy" tone. During the chorus, her vocals are processed into rhythmic, recurring syllables.