The track blends Latin Urban rhythms with the fast-paced, aggressive beat characteristic of Dominican Dembow .
Directed by Rodrigo Films, the music video is known for its vibrant colors and theatrical costumes, fitting the eclectic styles of both El Cherry Scom and Kunno. Where to Listen You can find "Hoy Te Toca" on major streaming platforms: Kunno, El Cherry Scom, Rodrigo Films - Hoy Te Toca
The song was heavily promoted on TikTok , where Kunno's massive following helped it become a viral trend. The track blends Latin Urban rhythms with the
El Cherry Scom, Rodrigo Films & Kunno – Hoy Te Toca Lyrics and Kunno's signature "engreído" (cocky) persona.
The lyrics focus on themes of materialism , self-empowerment , and nightlife. It features recurring references to spending money, luxury brands like Dolce & Gabbana and Louboutin, and Kunno's signature "engreído" (cocky) persona.