Joyner Lucas - Will (clean) Direct

The Core Message: "Give 'Em a Rose While They're Still Alive"

: Inspired by Will Smith's philosophy that "I lay a brick at a time for something I know I can build," Lucas uses the song to reflect on his own professional and personal growth. Cinematic References & Music Video Joyner Lucas - Will (Clean)

Will Smith Says He's Humbled by Rapper's Tribute Music Video The Core Message: "Give 'Em a Rose While

The track is famous for its visual creativity, where Lucas "shapeshifts" through various stages of Will Smith’s career. In the music video, Lucas recreates , including: TV : The Fresh Prince of Bel-Air . : Lucas wrote the song after the deaths

: Lucas wrote the song after the deaths of several high-profile icons, such as Kobe Bryant , Nipsey Hussle , and Mac Miller .

The central theme of the song is the urgency of showing gratitude to role models before they pass away.

: Bad Boys , Men in Black , Wild Wild West , I, Robot , Shark Tale , The Pursuit of Happyness , I Am Legend , Concussion , and Aladdin . Critical and Cultural Impact