Irrational -

If a behavior is desirable, make it effortless to perform. The Bottom Line

We cannot change human nature, but we can design for it. By accepting that we are irrational, we can stop trying to force rationality and start building systems that work with our natural tendencies. Irrational

We think we choose a product based on its quality, but we actually chose it because it was the . 3 Ways Irrationality Shapes Our Decisions If a behavior is desirable, make it effortless to perform

If you want people to choose a healthier option or a better product, make that option the default. We think we choose a product based on

To make this blog post more relevant to your specific needs, let me know: Are you looking to focus on ?

We want what others want, especially if it seems scarce.