: Even with a "free" phone, customers are usually responsible for paying the sales tax on the full retail value of both devices at the time of purchase, along with activation or "device connection" fees.
: Customers must purchase both devices on a monthly payment plan. The "free" aspect is realized as a monthly bill credit that cancels out the cost of the second device's installment. iphone buy one get one free offer
The Illusion of Free: Analyzing the iPhone "Buy One, Get One" Phenomenon : Even with a "free" phone, customers are
While the details vary by carrier, several standard conditions typically apply to iPhone BOGO promotions: The Illusion of Free: Analyzing the iPhone "Buy
: Most BOGO offers require the addition of at least one new line of service. This allows carriers to expand their subscriber base by incentivizing current customers to bring a family member or friend onto their plan.
: To qualify for the best BOGO deals, carriers often require customers to be on their most expensive unlimited data plans . This increases the average revenue per user (ARPU), offsetting the cost of the subsidized device over time. Common Requirements and "The Catch"