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Tools like Sora and Runway now allow for the creation of high-quality scenes with simple prompts, enabling "modular storytelling" where content can be dynamically adjusted for length and focus.
In 2026, the entertainment and media (E&M) landscape is defined by a shift from passive viewing to , driven by generative AI and a desire for authentic, real-world experiences. As traditional business models bend under structural pressure, companies are simplifying access and rethinking portfolios to capture an increasingly fragmented audience. 1. The Generative Revolution: AI as Co-Creator Tools like Sora and Runway now allow for
2026 Media & Entertainment Industry Outlook | Deloitte Insights Real-time AI dubbing in 20+ languages and "AI
AI has moved from an internal efficiency tool to a central driver of content innovation. it is something they inhabit.
Entertainment is no longer something people just watch; it is something they inhabit.
Real-time AI dubbing in 20+ languages and "AI DJs" (like those on Spotify ) are making global content feel localized and handpicked for every user. 2. Immersive and Interactive Media