Released in November 2014, BLUE is the third audiovisual album from Swedish project iamamiwhoami , the creative collective led by singer-songwriter Jonna Lee and producer Claes Björklund. This era marked a significant evolution for the project, moving from the dark, earthy tones of their previous work into a bright, "decidedly aquatic" aesthetic. The Concept: Water as the Digital Arena
: The album was unveiled chapter by chapter throughout 2014, starting with the single "fountain" in January. Track-by-Track Overview iamamiwhoami; blue blue
The album consists of 10 primary tracks, though various editions include "bridges" or interludes that connect the sonic experience. iamamiwhoami: BLUE Album Review - Pitchfork Released in November 2014, BLUE is the third
Immersion in the Digital Sea: A Look Back at iamamiwhoami’s BLUE Track-by-Track Overview The album consists of 10 primary
: Unlike previous releases where Lee was often hidden or distorted, BLUE featured her at the "front and center," frequently dressed in white against icy, coastal landscapes.
: An exclusive digital community and site where fans could stream, download, and interact with the content.
The central theme of BLUE is , used as a metaphor for the vast and endless digital world where iamamiwhoami first "came to life". Lee has described the album as a reflection of being an artist with "one foot in the physical world... and my head in the digital world". The project explored these themes through: