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Connect Doty’s 92 templates to the scientific principles of NLP.
It sounds like you're looking to dive into the psychology of persuasion using Larry Doty’s Hypnotic Sales Letters as a foundation. To write a compelling paper on this, you need to bridge the gap between "old-school" copywriting tactics and modern consumer psychology. Hypnotic Sales Letters: 92 Hypnotic Sales Lette...
It turns a "how-to" book into a deep philosophical discussion on the responsibility of the copywriter. 2. Neuro-Linguistic Programming (NLP) in Digital Sales Connect Doty’s 92 templates to the scientific principles