How To Sell When Nobody's Buying: (and How To S... Apr 2026

How to Sell When Nobody's Buying by Dave Lakhani is a practical sales guide designed for tough economic climates, arguing that traditional 20th-century sales tactics are largely obsolete in the modern, high-tech marketplace. Released in 2009, its core premise is that while general buying may slow down, specific opportunities always exist for those willing to adapt their strategies to current consumer demands. Key Takeaways