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Big contracts are scary in a recession. Lower the barrier to entry so they can experience your value without a boardroom meeting.
It is 10x easier to upsell an existing client than to hunt a new one when the economy is cold. 4. Optimize the "Invisible" Pipeline Use the quiet time to fix the leaks in your bucket. how to sell when nobody's buying
You aren't "selling" right now; you're auditioning for the moment the money starts moving again. AI responses may include mistakes. Learn more Big contracts are scary in a recession
Create a "2026 Resilience Report" or a "Cost-Saving Audit." 3. Shorten the "Distance to Yes" AI responses may include mistakes
Offer a "diagnostic" or a "starter project" for 1/10th of your usual price.
Reach out to old prospects—not to sell, but to ask: "How has your priority shifted since we last spoke?"