To sell anything to anyone, you must transition from being a "pitchman" to a trusted advisor who solves problems. This guide combines timeless principles from , the "World's Greatest Salesman," with modern consultative techniques . 1. Sell Yourself Before the Product

Great selling is 80% listening and 20% speaking. You cannot offer a solution until you fully understand the "gap" between a customer's current state and their desired goal. How To Sell Anything To Anybody - ftp.arcchurches.com

: Use Girard’s strategy of paying "birddogs" (referral sources like barbers or mechanics) a finder's fee for every customer they send your way.