If your site is general, create sub-sections or high-quality articles focusing on these high-CPC topics. 2. Optimize for High-Value Geographies
A user searching for "how to fix a pipe" is less valuable to advertisers than someone searching for "best emergency plumber in New York."
These often have less competition but higher specificity, attracting more targeted (and expensive) ads. 6. Enhance Site Speed and Mobile UX