: You cannot win the Buy Box if you are out of stock. Constant stockouts signal unreliability.
: Must stay below 1% . This includes negative feedback, A-to-Z claims, and chargebacks. how to get the buy box amazon
: Amazon evaluates the total cost (item price + shipping). Being the cheapest isn't mandatory if your other metrics (like shipping speed) are superior. Account Health & Shipping Metrics : : You cannot win the Buy Box if you are out of stock
: Only "New" condition items are eligible for the main Buy Box (Used items have a separate "Used Buy Box"). Critical Winning Factors for 2026 how to get the buy box amazon
If multiple sellers are eligible, Amazon rotates the Featured Offer based on these weighted signals: