This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch.
: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops. How to gain customers and increase profits with...
Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals: This book is a practical, 215-page guide designed
Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training. This book is a practical
: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel.