: As the official hospitality and corporate travel partner, On Location offers comprehensive packages that include game tickets, pre-game hospitality, and sometimes Rose Parade access.
: For luxury options like club seats or suites, fans can contact the Rose Bowl Premium Seating department directly. 2. University and Resident Allocations how to buy rose bowl tickets
: This is the primary authorized seller for the general public. For the 2026 game, individual tickets went on sale in late August with prices starting at approximately $196.95. : As the official hospitality and corporate travel
Specific groups have dedicated access to tickets outside the general public sale. University and Resident Allocations : This is the
: Local residents of Pasadena often have access to a special sale or lottery. For instance, City Councilmembers may distribute a limited number of tickets via district-specific lotteries. 3. Secondary Marketplaces